“Ordinary brands communicate in order to sell products to consumers. Luxury brands communicate in order to keep the dream alive in the minds of consumers.” Said Adriaan Brits, a digital marketing consultant highly regarded for his contribution to growth marketing. Well, you can also take part in keeping that dream alive in the consumers’ minds. How? By studying global luxury brand management. Let’s know all about it.
What is global luxury brand management?
When it comes to luxury brands such as Prada, Gucci, Dior, and the likes, the most striking feature about them is their delivery of memorable, one-of-their-kind experiences – in terms of the store ambience, customer service, product quality, and more.
However, what sets these brands apart from the others is their branding strategies; you will hardly find a print ad or even a digital one for Gucci. Advertising for luxury brands focuses on, well, luxury. The timeless experience they offer makes the product or service feel like opulence incarnate.
The main mediums of communication for such opulent brands include luxury events, account-wide negative keywords, income-based geo-targeting, and nurturing paid traffic with a personal touch or remarketing. So, who takes care of all these to ensure the brand stays in touch with its loyal client-base while also attracting potential clientele? None other than a luxury brand manager!
The primary aim of a luxury brand manager is to build and maintain trust with customers through various channels in marketing and merchandising to meet the brand’s vision and marketing goals.
Who should pursue global luxury brand management?
Barring a few, there are hardly any who can resist taking a second look at a luxury item; however, do you wish to go a step further to tweak the tried-and-true principles of marketing so as to make them premium brand-friendly? Are an upscale lifestyle and work-life your goals in life? Then, global luxury brand management is definitely your cup of tea!
From arranging product launch events to supervising the process of naming new products and services; from performing adequate market research to creating processes for customer feedback, you as a luxury brand manager will be required to do it all. Does all this sound exhilarating enough to keep you busy for the rest of your working life? Then, study luxury brand management from a world-renowned institute such as the Pearl Academy wherein you will be trained for various job roles in the global luxury brand management industry – e-commerce manager, operations manager, retail manager, marketing manager, and more.
Scope of the luxury brand management industry
The global luxury fashion and lifestyle industry are expected to see an annual growth rate of 4.8% as per the 2021 to 2025 report by Statista. Out of all luxury items, it is the luxury apparel and footwear segment that is expected to see the highest rate of growth. That is some amazing news for those wishing to study luxury brand management.
Moreover, the luxury industry in India is also growing at a steady rate – a rise in per capita income has made luxury goods more accessible to the public. Luxury brand managers of the future can expect to see lucrative careers with high incomes. Even now, just the starting salary for a luxury brand manager can range anywhere from Rs. 40,000 to Rs. 50,000 per month. This salary can go up as high as Rs. 2.5 lakhs to Rs. 3 lakhs with expertise and experience.
So you see; from the perspective of the job profile, demands, income, and scope, the luxury brand management industry has a whole lot to offer. Jump into the wagon today, study luxury brand management, and embark on a journey towards a successful career!
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