Little did anyone realize until a few years ago that the world of YouTube will turn into a vast ocean of infinite opportunities. Today, the site hosts millions of channels, allowing people to showcase their talent in different ways. Be it helpful tutorials featuring different segments to daily vlogs or even the simple react to stuff videos, billions of people rely on it to earn small and big bucks for themselves. There is no dearth of Youtubers (yes, that’s a real world) who have quit their full-time jobs to devote all their working hours to YouTube.
That said, the road to earning popularity and money through YouTube is long and sketchy. It is not enough to churn out great videos, you must know how to get them to the right audience.
There is strategic optimization required for a video to go viral on YouTube. With the evolving SEO tactics and incredible videos out there, standing out is essential. Every minute, there are hundreds of videos uploaded on YouTube. Going viral requires quality content, along with the right approach to digital marketing and the art of incredible SEO.
Do you have a YouTube channel? Are you willing to level up the game? With a video going viral, it can increase not only viewers but also tremendously scale up the number of subscribers. Here are some practical tips and tricks to help your video on YouTube go viral.
Introduce the video in the style
The quality and style of introduction can never be underestimated. A high-quality introduction to the channel and video can amass more views. There are several ready-to-broadcast intro templates available through various platforms. These ready-made templates give a crisp identity to the videos. Sharing the intro to the target audience helps in inflating the number of views.
Use the right keyword
Optimization of a video on YouTube can be daunting. However, keyword research and its integration in the right place make it reach the potential audience. Many tools can be used for the right keywords research.
Find a niche and stick to it
YouTube is a robust platform to upload videos and display your creativity. However, it is vital to choose a niche and build a target audience around it. Finding the right audience and reaching out to them in a strategic manner is very important. The use of YouTube analytics can be a great help to find an audience. This can help make videos viral as it caters to the need for a targeted audience.
Use precise keywords in the title
Video optimization is essential, and it should begin with the use of the title. It is necessary to use a keyword that ranks higher during the search. The title must be exciting and not just generic. Add value words to the title of YouTube, which draws more attention and helps in gaining more viewers. For instance, with the use of words like “Latest” or “Trending” or “New”, it has immense potential to grab more attention.
Promote on Social Media
The power of social media is enormous, and it is essential to promote it in the right manner. With a good following on platforms like Instagram, Twitter, Facebook, etc. it is easy to reach out to more people. Everything you share in a video, make sure also to market it on the platforms to gather a better insight.
With the right social media marketing techniques, a YouTube video can go viral. With the swipe up feature available for Instagram stories to share links on Twitter or Facebook, it gives immediate viewers. An exciting content added to YouTube can increase the rate of a video going viral.
Optimize the video for mobile users
There are billions of users for smartphones due to easy access to the internet. Around 50% or even more use their phones to get quick access to something. One of the effective ways to make a YouTube video go viral is to optimize for phone users. The analytic tool also gives access to a number of viewers and engagement, through a smartphone. The thumbnail, image, and title must be concise and clear for mobile users.
Add relevant subtitles
The use of subtitles is a very efficient way to gain viewers and make a YouTube video viral. If the videos are in a regional language, the use of English subtitles can increase its reach. The subtitle submission needs to be optimized for better SEO management. When closed captions are used, the video content can reach a global audience.
Use relevant description for the video
The keywords, apart from the title, need to be used in the description used for the video. Often, YouTubers overlook the description box, but it has great potential to reach a targeted audience. The description must be relevant to the use of the right keywords that explains the brand as well as the content. A lot of viewers tend to read the description before going through the video. An appeal to subscribe for the channel or linking relevant content also works wonders.
Share a promo or teaser video
This is not applicable for all kinds of videos. Still, especially for videos regarding travel or short movies, a promo offer catches the attention. With the use of the best promo video templates available in video, glimpses of what they can expect will keep them waiting for the complete video. This has a high chance that a video will go viral if the promo reaches the right audience. The promo must be made carefully with snippets of intriguing glimpses.
Create a video with optimal length
A video should neither be very short nor too long. Depending on the content, the length of the video needs to be optimized. To get more engagement, the content must be concise without any fluff.
In the era of social media and increasing video content, the use of optimized techniques can help in standing out. The right strategies can help in getting a YouTube video viral, increasing subscribers, and viewers from a global audience.