Since 70% of Americans are on social media, you can’t afford to not be with your business.
Facebook has become a huge marketing tool for businesses especially. Professionals can post videos, articles, updates, and newsletters here. With any of these posts, you’re going to need an engaging and clear picture if you want viewers to click.
If you aren’t sure how to use images for Facebook business needs, keep reading to learn more!
The 5 Best Practices for Choosing Images for Facebook
If you’re trying to figure out how to make a Facebook post, you’ll want to start with the picture.
The picture you choose will either make readers scroll past or click to learn more. Here are the 5 best ways to choose images for Facebook:
1. Choose an Image That’s Relevant
You’ll want the picture to tie in perfectly with your other content.
For example, if you post a picture of a birthday cake but your link leads to a website about digital marketing, your viewers are going to be confused. They’ll click away since the link was basically just clickbait.
The trick is to choose images that are interesting yet relevant to the post.
2. Choose a High-Quality Image
Once you’ve chosen a topic for your picture, you’ll want to choose one that’s clear and easy to see.
It’s easiest to use a picture with one main focus and not a lot of little details. If there are a lot of details in the background, the picture may wind up being blurry.
3. Think About Your Audience
If you’re sharing your photo on Facebook, you’re going to want to think about who will be seeing it.
For example, if you have an older audience, you may want to keep your images a little more conservative. If you’re appealing to a younger audience, you can be a little edgier if it fits your brand.
Choosing a picture that reflects the interests of your demographic is essential for getting clicks.
4. Keep the Image Size in Mind
Image size is a huge factor in sharing posts on Facebook.
If you choose a picture that’s too large, it’s going to look pixelated, blurry, or it’s going to zoom in on one part of the picture. If it’s too small, the picture may be stretched in the post.
The best image size for Facebook is around 900 x 700 pixels. This will give you the clearest image. If you need to resize the image for Facebook, there are plenty of websites or apps you can use for that.
5. Use More Than One Picture
If you’re linking the original photo with an article, add more photos within the article.
The initial Facebook post should grab your reader’s attention, however, the photos in the body of the article will keep it. Add relevant pictures every 300 words or so to keep readers engaged.
Which Pictures Will You Choose?
Choosing images for Facebook is a lot more strategic than many people think.
Choose wisely and you’ll expand your reach drastically. If you loved this article, check out our other tech content.
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