Gone are the days when running shoes met the bare minimum functional requirement and looked nearly ugly. Modern-day running shoes are sleek, sophisticated, chic, beautifully breathable, cute looking, vibrantly coloured and lightweight. Specially, with the demands from consumers for cross-training shoes that can be easily taken from one activity to another functionality is now not the only important requirement. but; aesthetics is equally crucial if not more.
As consumers demand a perfect amalgamation of functionality and fashion, brands are innovating and offering beautiful designs, new colour schemes and intricate embroidery with the help of lustrous sewing machine threads on running shoes
This trend is further propelled by popular influencers and celebrities who share glimpses of their workout fit including their running shoes that complement their outfit. Getting a sneak peek into the celebs’ and influencers running shoe collections inculcates a desire among the masses to own identical or similar running shoes.
Top brands are leveraging this trend and are actively collaborating on social media with relevant influencers, sports icons and other fashion celebrities to promote their new running shoe range.
In today’s modern world leading fashion, fitness and sport influencers are impacting the choices and purchasing behaviour of the new digital-age customers.
Along with the popular trend of following your favourite influencer other factors that impact customer purchases are comfort, functionality, aesthetics, brand loyalty, brand awareness, and celeb/influencer endorsements.
Running Shoe Brands & Celebrity Endorsements
● Reebok: The brand has partnered with Game of Thrones actress Nathalie Emmanuel and Wonder Woman actress Gal Gadot to target their female customers.
● Nike: Nike’s top and all-time favourite collaboration with Michael Jordan to create ‘Air Jordans’ is one of the most successful brand-celebrity partnerships. Nike has also roped in Cristiano Ronaldo
● Addidas: Aaron Rodgers, Lionel Messi, Pharrell Williams, Kanye West and Kendall Jenner are global brand ambassadors of the Addidas.
● PUMA: Pop-stars Rihanna and Selena Gomez are PUMA’s global faces to promote their new collections.
Qualities Running Influencers Prefer in Their Running Shoes:
● Support: Running shoes that offer good support are the number one choice of runners as they make sure that the foot is safe and help the wearer to make the most of their run.
● Cushioning: Optimal cushioning is crucial for comfort. This becomes even more important when the running expeditions are long, or trails are rocky and steep. A running shoe with good cushioning also reduces foot fatigue.
● Versatility: Running shoes that can be used for both road runs and trail runs are preferred by marathon runners who like the diversity and excitement of a new track often.
● Ease of Cleaning & Durable: As marathon runners are often faced with wet, muddy and dirty trails they need to wash and scrub their running shoes more than other people. It is important for them therefore that their running shoes are easy to clean and don’t wear off easily.
● Lightweight: Traill and marathon runners have an obvious inclination towards lightweight shoes as they help improve the runner’s efficiency and do not exert extra weight and pressure on the foot. Lightweight shoes also significantly lower the foot fatigue and hence are more comfortable. Therefore, this is a vital feature that most runners prefer in the pair of running shoes.
● Custom Shoes: Several social media influencers and celebrities also choose to get their running shoe customised to express their own personal style. Choosing to get a message or a moto embroidered with the help of a Polyester embroidery thread on the running shoe makes it more personal and stylish in a unique way.
● Smart Shoes: Some celebrities like their shoes to be their companion and coach. Smart shoes have sensors embedded or sewed into them with the help of sewing threads. These sensors provide performance data and can be synced with smart phones to provide real time insights.
Some of the most loved running shoe brands by professional marathon runners are from brands Brooks, HOKA, Salomon Speedcross 3, Asics, Saucony Hurricane ISO 2 and New Balance.
Mutli-coloured shoes and Neon shoes are also seen to be loved by fitness influencers and marathon runners.
The story of the favourite running shoes of social media influencers and celebrities is an interesting one as it not only provides a peek into their fashionable running shoe choices but also helps beginners and fans select their perfect pair of running shoes. Guiding their fans and followers to increase brand awareness through sports brand endorsements and sharing details from personal experiences, these social media influencers and celebs provide useful details on the most sought-after features in running shoes. Be it comfort or functionality or brand loyalty.
We hope this blog provided you with some insights on top sports celeb’s running shoe preferences and thefeatures they swear by.
Eventually, your choice to pick your favourite running shoe is a personal and unique one. Do what best suits your needs.
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