Star TV Spends Rs 16347 Crore to Buy IPL Media Rights

In what’s an unprecedented event in media buying industry, Star TV network has coughed up Rs 16347 Crore to buy the media rights of IPL for 5 years, starting from 2018 to 2022.

Courtesy: espncricinfo

There was a two way battle between Sony and Star for the bragging rights, which ended in Star’s favor.

Before this deal, Sony TV had signed a 800 crore deal for IPL for the period of 2008-2017. Apparently, Star TV has spent 4 times more considering double the amount spend for half the period.

Personally, I was quite taken aback by the sheer magnitude of the figure, especially considering the rumors that BCCI’s run-ins with Lodha Committe over the last year will have a major impact on the financial aspects of IPL. That was not to be!

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